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Future Work...
A Project of the:
Making the Invisible Visible: Introducing PoliDashboard — An App For Tracking Targeted Political Ads on Facebook and Instagram.
Malicious actors often tap into paid ads on Facebook and Instagram to push harmful content. They can disguise their intentions well enough to slip through automated checks. These ads often look polished and trustworthy, which makes them especially risky for people who aren’t expecting anything harmful. A few real-world cases show how this plays out:
- Conservative or NDP? Dual Facebook election pages in Vaughan share an unusual connection. https://www.thestar.com/politics/federal/conservative-or-ndp-dual-facebook-election-pages-in-vaughan-share-an-unusual-connection/article_68e0897f-c9bf-4678-bcf4-72ff2ed89255.html
- Fake election news ads are luring people into investment schemes: https://www.cbc.ca/news/canada/more-fake-cbc-ads-investigation-1.7494923
- Misleading election-related ads targeting people 55+ in California, Texas & Florida: https://bsky.app/profile/socialmedialab.ca/post/3l7xnzk26sk2z
- Exploiting Meta’s Weaknesses, Deceptive Political Ads Thrived on Facebook and Instagram in Run-Up to Election: https://www.propublica.org/article/facebook-instagram-meta-deceptive-political-ads-election
- An AI-powered financial scam ad featuring doctored video and audio of President Biden: https://bsky.app/profile/socialmedialab.ca/post/3kjweqyjtyv2m
- A “dog whistle” ad—advertisements that appear harmless on the surface but carry a hidden message intended to target or provoke specific groups in society: https://getthetrollsout.org/articles/islamophobia-germany-and-its-pigs